12 Youtube Marketing Trends That You Need To Know in 2024

If you are among those who are not yet convinced that video has become the most popular kind of online content nowadays, this article is for you.

You must realize the increasing importance of video marketing trends to an organization’s overall marketing strategies. Around 86 percent of businesses reported using videos as a marketing tool in 2021, with 93 percent stating that videos are an important part of their respective strategies.

Also, research showed that 84 percent of customers were convinced to purchase a consumer good after watching a video. These customers’ probabilities of sharing videos are twice as high compared to other kinds of digital content.

What Is Youtube marketing?

According to Alexa, YouTube is the second most engaging website in the world. In the United States alone, YouTube is used by 81 percent of all adults.

Fifty-five percent of marketers use YouTube as part of their marketing strategy. They benefit from this since the platform allows them to engage a broad audience with their unique content. On the other hand, consumers could connect with their desired brands deeper, something that almost any other social platform has not parallelled.

On YouTube, marketers can present unique content that is easy for the audience to absorb and share. This is how YouTube marketing works. Youtube marketing is a promotional practice for products and businesses on the YouTube platform. It is done by uploading videos on a YouTube channel or through the use of YouTube ads.

Importance of getting up-to-date with Youtube marketing trends

Making marketing videos to be uploaded on YouTube requires knowledge of human or customer psychology and creativity. And since we all know that trends frequently change and that there are many factors influencing these trends, a good marketer must be up-to-date with the current YouTube marketing trends to remain steps ahead of their competitors.

By being aware of new trends, you can gain more followers and subscribers, eventually translating to sales. With new YouTube updates released every day, it is essential to keep up with the latest YouTube marketing trends so that you will not miss a thing. But for the time being, it is wise to take advantage of the current leading YouTube marketing trends in 2022 to fuel your overall marketing strategy.

12 Youtube Marketing Trends That You Need To Know in 2022

1- Livestreaming

Livestreaming, which is broadcasting a live event online, is slowly taking over TV ads. According to a 2019 report, live video streaming increased by 93 percent over the previous year, with an average viewing time of 26.4 minutes per session.

Live is YouTube’s live streaming functionality and is a core part of its overall business model. It is designed with the awareness of how consumers take pleasure in the convenience of live streaming.

Whether you are having industry-wide events or small-scale meetups, you should give your subscribers a choice to watch them live from wherever they may be.

Also, you can make use of live streaming to engage your audience and put over an atmosphere of authority by running question and answer sessions, interviewing industry experts, and hosting live shopping events.

You can begin your live stream on YouTube by enabling it on your channel. You can do this by clicking on the "Create" button beside the search bar. Next, you have to click on the "Go live" selection.

YouTube will still have to activate your account for live streaming within about 24 hours. After that, you are good to go. You can now start your live stream by following the same steps. You will also be asked to set up the title and description of your video just like a regular video.

2. YouTube Shorts

Like TikTok and Snapchat, YouTube also launched YouTube Shorts that offer the same experience the other two provide. The app, however, is still in beta mode. But it allows its users to produce videos up to 15 seconds long and make them go viral.

Like its competitors, it enables content creators to take numerous video segments and clip them together using an extensive range of music tracks and captions.

While it is too early to know the outcome of YouTube Shorts vis-a-vis TikTok or Snapchat, we cannot deny that its future is bright.

To begin using Shorts in your content marketing strategy, you have to consider it as an accompaniment to Snapchat, TikTok, and Instagram Reels. You have to bring to YouTube whatever it is that you are doing on these other platforms. You can also use Shorts in building excitement before and after publishing video content.

3. New content creation practices

YouTube is constantly evolving. It launches new features that enable creators to engage with their audiences in more vigorous and creative ways. In the last year, two new features were found by YouTube, namely, chapters and premiers. The two will change the way you exhibit your videos.

Chapters. This feature allows you to segment your videos into sections. Each section has its unique name so that the audience can jump to the parts they are interested in by clicking on the video progress bar.

In adding chapters to your video, you have to manually add the name and timestamps of every section in the description. You have to set up the first chapter with the 00:00 timestamp. You are also required to add no less than three timestamps that are listed in ascending order. Each timestamp has a minimum length of ten seconds.

Premieres. This feature enables you to publish a new pre-recorded video while at the same time engaging with your fans through live comments, similar to a live streaming experience.

4. Community engagement

Until a little while back, users could be in touch with creators using likes, dislikes, and comments, but not the other way around. For reasons that we do not know, YouTube has not provided creators with the option to become involved with their audience aside from their video creations, comments, or descriptions.

At present, Youtube created the "Community" tab to enable creators having more than a thousand subscribers to engage through text, polls, images, GIFs, and video. Content creators use the "Community" tab to ask their audiences exciting questions that may guide their content creation endeavors, message them regarding the latest news, and more. In essence, the Community offers an experience indistinguishable from a Facebook page.

5. YouTube ads

YouTube ads, per se, are not a new thing; however, they are included in this trend list since they continue to make them better and drive value, making it worthwhile for marketers to take advantage of YouTube ads.

Many advertisers have recently moved their advertising budgets from Facebook to YouTube due to the former’s ever-stricter policies towards them. And they are correct to do so because YouTube mobile advertising is 84% more likely to capture consumer attention than TV ads.

Also, the intent-targeted YouTube ads have a 32% higher boost in ad recall than those targeted by demographics, and they also have a 100% higher growth in buying intent.

6. Smartphone production

Nowadays, video marketing no longer requires the use of expensive equipment and a massive budget for production. Even organizations that can afford the expense are shifting their focus to smartphone production to create more authentic and relatable content.

It is also interesting to note that social media influencers nowadays have outdone even established video marketing professionals about perfecting the craft of smartphone video content. Perfectly edited sponsored ads, vlogs, TikToks, you name it; it is the amateurs who are reigning in the realm of smartphone video.

7. Search-optimized videos

Like YouTube ads, SEO is also not a new thing. But what about those videos that are being optimized for search? According to Forrester's recent findings, videos have a 53 percent chance of producing first-page rankings compared to other traditional SEO techniques. And according to Brightedge, Google is currently placing video snippets alongside 26% of search results, and, of course, users tend to click on them when they do.

You can use videos in optimizing your search engine results by focusing on three areas: relevant, consistent, and backend optimization. To begin, make your videos relevant to your audience by teaching them, responding to their questions, and creating entertaining material. Whether you're preparing a skill, giving ideas, or entertaining your audience, it's critical that your videos deliver value. Consider using the services of an online YouTube video editor with the help of this tool you can easily modify YouTube videos and add professional touches like transitions, text overlays, and audio enhancements to make your content more compelling. Second, be consistent to boost your rankings. You can do this by frequently creating and publishing video content. Lastly, use technical optimization steps such as keywords in the description, tags, responding to comments, and selecting appropriate thumbnail images. If you are not a designer, you can easily make your own thumbnails using an online Youtube thumbnail generator.

8. Vlogs

Brand storytelling is one of the most effective ways to connect with your audience, and it also engages your audience and develops your brand personality. Video blogs or vlogs are excellent mediums for conveying those stories.

Vlogs place creators or brands as main characters conveying the stories of events, experiences, and topics from their perspective. They also help consumers understand more about who they are.

9. Social media stories

Similar to vlogs, social media stories also exhibit a brand’s personality, creating a much more personal relationship than other video content.

Social media stories are, generally, designed to be more casual. While vlogs are considered an edited form of the overarching stories of your brand, social media stories are thought of as the daily outtakes that do not fit in or belong in the final version, but everyone is still interested in seeing.

Also, social media stories provide tons of opportunities for creators to be responsive to consumers. You can post polls to collect their ideas and input on products. You can also utilize Instagram’s question feature to do a question and answer with your audience.

10. AR/VR videos

AR and VR content, which has existed for a while, are finally taking their place in mainstream video marketing. Technology is becoming more accessible, and consumers expect ever-increasing interactive content. Thus, brands must incorporate AR and VR videos into their video marketing strategies. In time, traditional videos may no longer be enough.

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Healthcare providers are now using AR and VR videos for self-guided diagnostics. Retail stores offer virtual "try before you buy," and educators engage their students with AR and VR-powered activities and games.

11. Silent videos

It may sound crazy, but marketers nowadays are creating videos designed to be watched silently. Videos are no longer just about image and sound. Around 85% of Facebook’s videos are watched without sound. This means that you have to optimize your videos for silent viewing if you want your audience to stick around and check your content. Most of the time, though, you simply have to add closed captions to keep audience engagement.

12. User-generated content

Compared with branded content, consumers irresistibly put their trust in user-generated content more. Approximately 85 percent say that it is more trustworthy, while 70 percent find it more appealing and authentic.

You can partner with satisfied or loyal customers to get them to represent your brand as brand advocates. Customers can create and publish videos on their respective social channels, and you can reshare this content to provide it with more visibility.

Takeaway

The 12 YouTube trends listed above are just the beginning. New features and practices will undoubtedly emerge soon. However, you can take advantage of these trends before everyone uses them, or before they no longer prevail, or become a thing of the past.

But before you take action today in anticipation of expanding your following with YouTube’s latest trends, you must keep this in mind. While videos are one of the most crucial parts of your overall marketing strategy, videos cannot do it independently. You need to devise a solid, comprehensive marketing strategy and compelling content to draw in desirable results. If you have any questions, please write for us.

Author’s Bio:

Shelly Solis is a former university professor teaching Public Relations, Technical Writing, and Developmental Communication. She is one of the women behind SaaSLaunchr.com. She loves to write about telehealth, SaaS, technology, finance, digital marketing, and business-related articles.

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