These days, nobody wants to walk to a brick-and-mortar travel agency for bookings. Rather, people are turning towards search engines like Google, Bing, etc., for bookings. So, if you are running a travel business or agency, it becomes quite mandatory to establish your digital footprints to become reputed.
The travel industry is one of the largest sectors growing with time as these people organize their holidays through digital channels. However, in this regard search engine plays an essential role as organic traffic contributes to more traffic to the travel agency.
Now the question arises how travel business can increase their bookings and more sales from the travel website? However, the answer to this question is through the best travel SEO company.
But before we jump on the SEO part, we have to understand why travel SEO is important for travel agency websites?
There are many travel companies worldwide that have travel websites or blogs, and some are looking to have one, but they are new to SEO and digital marketing. In this regard, the first thing which becomes very vital to understand is why it is important?
So, let's discuss some of the reasons why SEO of travel websites is important?
Helps in getting more leads from search engine
Well, the main aim of an SEO company in Melbourne is to make the travel website on top of the search engine results. For example, if any users go to a search engine like Google and type some city name for accommodation, all the SEO optimized travel websites will appear on the first page. This is how travel agencies will get more leads as most of the customers pitching for the best travel agency will surely click on the sites on the first page.Google has conducted one research study on the behavior of the travelers found that most people start their travel and booking procedure via a search engine.
So, it is evident that if your travel website does not have a top ranking, you are losing a large part of the profit and potential customers.
SEO guarantees business growth
If your travel agency has SEO optimized site and gets around 2000 visitors every day, you will get an end number of opportunities to grow your business. That means the constant flow of traffic will easily transform the business into a reputed business.Well, these two are the most crucial reason to go for the Experienced travel SEO company. But there are many more reasons which surely help travel agencies to get high traffic. They are: -
- Helps in improving brand visibility
- ROI rises
- Reduces customer acquisition cost
- Website ranking grows, and many more.
How to implement Travel SEO?
When implementing SEO for your travel website, there are few things that you have to keep in mind that meet the expectations of both your target audience and the search engine. So, to implement SEO to your travel website, read the below points, which will help you improve your reach.Voice search
Voice is one of the options that can help the user initiate any query while doing any work like jogging, cooking, etc. Overall, you can say it will help your user to multitask work without stopping their ongoing activity.According to the survey by PWC, it is found that around 71% of the individual prefer using voice search option than typing something in the search box. So, if you apply this SEM strategy to your travel website, it will be a win-win situation for your business.
Link building
Both outbound and external links indeed help the user to connect to your site in the form of reference. But they must be used within limit; otherwise, the business may lose visibility on the result page.Page load time
To get your site on the first page of the famous search engine, your website must load within a second. However, if it goes from 1 second to 10 seconds, there is a high probability that the bounce rate also rises to 123%. So, in order to high ranking on the search engine like Google, your site should load less than 3 seconds.Also Read - Web Core Vital
In this regard, a report states around 40% of the online visitors bounce off the site that takes more time to load. That's why there should be proper maintenance of the web page as it will protect your business from various threats like tarnished brand image, loss of potential clients, reduction in search engine ranking, etc.
Another report by Amazon states that if there is a one-second delay in page load time, it will cost the company around $1.6 billion loss every year. So, you can well imagine why page load time is crucial for the company.
Keywords related to tourism
While optimizing the travel content for the website, it is essential to place matching keywords on the web content or any post that will be published. Also, keep in mind while writing content that you will not write content for keyword purposes. Rather you have to identify the primary intention behind every keyword.So, choose the right keywords and the perfect content for your travel website, and half the battle is done.
The bottom line
Well, if you want to offer the best experience to your users and avoid spamming practices, then there is only one way to update yourself with a search engine algorithm. However, if you cannot fulfill the requirements of the search engine algorithm, you might get a back seat in the competition.To avoid this, you can take the help of the best travel SEO company as they will guide you to take steps in the right direction that will offer the best results within no time. I hope you liked this article on Travel SEO which will help travel businesses to grow while implementing new strategies and techniques to get best results.
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